Rostock Cruise Tourism: Local Economic Impact and Customer Satisfaction
Objective and Scope of this Study
This study has two main objectives. The first and most eminent objective is to provide an estimate of the economic impact of the cruise industry in Rostock and Warnemünde. It builds upon the “Common Standards in the measurement of economic effects by cruise tourism” (Kowalczyk u. a., 2017) and suggests a model for conceptualizing and measuring these economic impacts before estimating the actual effects for the cruise season 2018 in Rostock and Warnemünde. Chapter 6 is summarizing the results.
A second objective is to provide reliable and up-to-date information on customer and crew satisfaction with Rostock port (chapter 7).
Both objectives can only be achieved based upon a reliable database. Within this project, we surveyed 1,000 passengers and 300 crew members from cruise ship calling in Rostock and Warnemünde in the season. Chapter 2 describes the survey methodology, including detailed remarks on sampling. Chapter 3 gives some structural information on passengers and crew members.
To assess the economic impact, direct spending from passengers and crew members will not cover the whole picture. Therefore, we also did expert interviews with representative of cruise lines and land agencies. Results are described in chapter 4.
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